JUMBO Group has opened its first franchised JUMBO Seafood outlet in Seoul’s Gangnam district, the iconic chili crab restaurateur said in a filing to SGX Tuesday.
“We are enthusiastic about the opening of our first JUMBO Seafood restaurant in South Korea and to bring a part of Singapore’s heritage dishes to the country,” Ang Kiam Meng, group CEO and executive director of JUMBO, said in the statement.
“We believe that the opening will strengthen the group’s market position in the region, especially within North Asia, as we seek to steadily expand our network of F&B outlets,” he added.
The new outlet is strategically located next to the Dogo Station in the Gangnam district, a luxury residential area and upscale neighborhood to “allow JUMBO to leverage on the affluent crowd in the area,” the filing said.
The Seoul outlet is the sixth franchised JUMBO Seafood outlet, and brings the total number of JUMBO Seafood outlets in Asia to 18, it added.
In February, JUMBO’s indirect wholly owned subsidiary, JUMBO F&B Services, entered a joint venture with TCI Inc., part of South Korea-listed Didim, to introduce the chili crab chain to South Korea, the filing said.
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