Pernod Ricard has completed a deal to take a 34 percent stake in Seagram MM Holdings, which will distribute whisky in Myanmar, Yoma Strategic said in a filing Sunday. Seagram MM is a joint venture between Yoma, the Win brothers and Delta Capital Myanmar.
After the deal, Yoma will hold 19.8 percent of the joint venture, while the Win brothers — U Htun Win and U Zaw Win — will hold 33 percent and Delta Capital Myanmar will have 13.20 percent, the filing said.
Pernod Ricard, via its subsidiary Pernod Ricard Singapore, will take the lead in managing production facilities, the distribution network and the brand portfolio of Access Myanmar Distribution, which is a joint venture between the Win brothers, Yoma and Delta Capital Myanmar, the filing said.
At the time, Yoma said the deal included access to more than 40,000 points of sale, 43 major wholesalers, around 230 delivery vehicles and the High Class Whisky brand.
Pernod Ricard is the world’s second-largest wine and spirits player, with consolidated sales of 9.01 billion euros in its 2016-17 financial year, the 2018 filing said. The Win Brothers own a distillery group with facilities in Yangon and Mandalay.
The joint venture is the holding company of Seagram Myanmar, which has a current paid-up share capital of 5.64 billion kyat (S$5.07 million or US$3.73 million), the filing Sunday said.
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