Shopper360 said on Thursday that it tapped Matthew Ho, age 38, as its new group CEO, while the current Executive Chairman and Managing Director, Chew Sue Ann, will focus exclusively on the executive chairman role and driving strategy.
“Ho brings considerable experience in business development and marketing, most recently as client partner of Facebook (Malaysia) where he managed the local and regional businesses,” Shopper360 said in a statement filed to SGX on Thursday. “As group CEO, he will assume the responsibility for driving the growth of the group, including accelerating the development of shopper360’s strategic offerings.”
Prior to his time at Facebook, Ho was South Pacific regional director and head of digital at Huawei Technologies from August 2015 to January 2017, and from 2012 to 2015, he was general manager at global media agency MEC, where he focused on new business development and leading the digital practice, the statement said.
Chew will continue to lead the board of directors and work on the company’s expansion in international markets and deepening it relationships with strategic partners, it said.
“Our ambition is to truly deliver services that help brands and retailers to ‘sell smarter’, whether offline or online,” Chew said in the statement. “We are reviewing several mergers and acquisitions opportunities and joint ventures that will strengthen our digital offering. I look forward to partnering with Mr Ho to seize those opportunities.”
Malayasia-based, Catalist-listed Shopper360 is a shopper marketing services provider for the retail and consumer goods industries, including the in-store advertising services.