Shopper360 obtained an exclusive agreement with Singapore’s largest supermarket operator, NTUC FairPrice Co-operative, to offer in-store advertising services at 68 hypermarkets and supermarkets, it said in a filing to SGX after the market closed on Monday.
Under the deal, Shopper360’s wholly owned subsidiary, ShopperPlus Singapore, will exclusively provide in-store advertising to FMCG (fast-moving consumer goods) brands by obtaining media space from NTUC FairPrice and installing in-store advertising, including digital and non-digital media formats, it said.
The aim is to drive sales via increased brand awareness, trial and conversion to loyalty, retention and repeat purchases and to promote NTUC FairPrice as a preferred retail chain, Shopper360 said.
“We are very excited as this agreement with NTUC FairPrice is a significant development in the group’s growth plans to gain a foothold in the Singapore market,” Chew Sue Ann, Shopper360’s executive chairman and group managing director, said in the statement.
“Currently in Malaysia, the in-store advertising and digital marketing segment contributes 30 percent of our group’s profit and we can’t wait to leverage on our network, experience and expertise to develop strong partnerships with fast moving consumer goods (FMCG) brands in Singapore,” she added.
She noted that it took the company only six months to set up its office and execute its first in-store campaign in Myanmar, and expects it could take around the same — or less — to handle its first client in-store campaign in Singapore.