Transamerica Life Bermuda adds security perks to high-net-worth policies

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Transamerica Life Bermuda, an insurer that solely targets the high net worth (HNW) market, will be adding a free year of service from security firm SafePro Group and concierge service-provider Ten Lifestyle Group to new policies for its premium customers.

The new membership, dubbed TLB Eminence, marks the first time an insurer has offered this type of “value-added” service, Transamerica Life Bermuda said in a statement on Thursday.

SafePro Group offers global security and evacuation services, as well as “panic buttons,” to HNW travelers, while Ten Lifestyle acts as a global “concierge” to book travel, dining and live entertainment, including perks such as concert tickets, for the premium segment.